Clear the pattern
you’ve been managing for years.
In one session. Without reliving your past.
For women of color, children of immigrants, and high achieving leaders tired of performing.
From sh*t to SH!FT — from performing to leading.
01
Breakthrough to SH!FT
Breakthrough Session + 3 Months of 1:1 Coaching
Founders who enter this container are typically already high-performing. They've built something real. And they're hitting a ceiling they can't think their way through, because the ceiling isn't strategic. It's identity-level.
A complete life & business reconstruction.
Breakthrough to SH!FT is a three-month private coaching program with Judy Tsuei, a Master NLP coach for founders and executives. It begins with a two-day breakthrough session using Neuro Linguistic Programming, Mental Emotional Release®, and timeline work, followed by weekly 1:1 coaching. Sessions run virtually or in person in San Diego.
Over three months, you'll clear what's kept you playing small and build a success that's unmistakably yours.
Bottom Line: You'll experience a complete rewrite of the unconscious identity map that has been running your leadership decisions, your capacity for conflict, your relationship to money, and how safe success actually feels to your nervous system.
“As a founder who was high achieving in my work life but struggled with triggers and stress personally I felt like I had untapped potential that I didn’t know how to access. Judy helped me break free of patterns that I didn’t know I could ever release and my career has taken off in new ways ever since.” Janis Vogel, Google review
What's included:
Two-day breakthrough session, about four hours each day
Your limiting beliefs rated 0 to 10 before and after, so you can see the shift
Twelve weeks of 1:1 integration coaching
Voice memo support between sessions
Lifetime access to the Inner Blueprint Assessment
Investment: starting at $35,000, with payment plans available
This is for you if:
You've outgrown your own internal operating system
Success feels harder to hold than it should, or hollow when it arrives
You're the person everyone relies on, and you're exhausted by that role
You want your leadership capacity and your internal state to match
You've tried therapy, mindset coaching, or strategic consulting, and something fundamental still hasn't shifted
This is NOT the right fit if:
You want a quick fix or a surface-level strategy
You want support without examining what's driving your behavior
You're shopping for the cheapest option
You'd rather stay comfortable in your current identity
02
SH!FT
One 4-Hour Breakthrough Session + 6-Weeks of Integration
For leaders with one thing they're done carrying. A decision you keep deferring. A conversation you keep avoiding. A number you can't seem to break. We clear what's in the way in a single session, then spend six weeks making it stick.
A contained, focused engagement built around one specific pattern or inflection point.
SH!FT is a six-week private coaching program with Judy Tsuei, a Master NLP coach for founders and executives. It begins with one four-hour breakthrough session using Neuro Linguistic Programming, Mental Emotional Release®, and timeline work, followed by four 60-minute integration calls and voice memo support. Sessions run virtually or in person in San Diego.
Bottom Line: This works best when there's a clear presenting challenge: a leadership decision you keep deferring, a relationship dynamic that keeps repeating, a revenue ceiling you can't explain, a visibility block that doesn't respond to strategy.
“After working with Judy, I very quickly experienced a dramatic shift where I began to step toward and tackle decisions and obstacles I once avoided.” Kristen Well, Google review
The presenting challenge is almost never the actual problem. But it is the entry point.
Six weeks is enough time to identify the unconscious mechanism, interrupt it, and create a measurable shift in how you act.
What’s included:
One four-hour breakthrough session
Your limiting beliefs rated 0 to 10 before and after, so you can see the shift
Four 60-minute integration calls over six to eight weeks
Unlimited voice memo support between calls
Lifetime access to the Inner Blueprint Assessment
Investment: starting at $15,000, with payment plans available. Credited in full if you move into Breakthrough to SH!FT.
Perfect if:
You're stuck in one specific area and want to move fast
You want more than a single session, without a long-term container
You know the issue is internal, not strategic
Ideal for these situations:
A career transition or promotion
A revenue plateau you can't explain
A negotiation, raise, or hard conversation coming up
A relationship or communication pattern that keeps repeating
A confidence or performance block
A major life decision
You don't have to figure this out on your own.
The Rewire is an eight-week live group coaching program with Judy Tsuei, a Master NLP coach for founders and executives. Each week combines teaching on how the unconscious mind shapes your decisions with guided Neuro Linguistic Programming and Mental Emotional Release® techniques you experience in real time. The program runs virtually, with ongoing support in a private client community.
The methodology is the same as Judy's private work. The difference is the cost of entry, and the room. Watching someone else clear a pattern shows your brain what's possible for you.
“The program was different than anything I’ve ever done before. It was a mix of neuroscience, spiritual, and emotional work. We went much deeper than any talk therapy you would get. In the cohort, we were challenged, encouraged, and inspired.” Ivy Colbert, Google review
Between sessions, you're never on your own. The private community is where you bring the moment it gets hard: the trigger at work, the old pattern at home, the question you didn't want to ask on the call. Judy and your cohort are there to help you through it.
What participants say: "I cannot believe how fast this works." (A nutritionist in the last cohort.) Another's husband told her, "Whatever you're doing, keep doing it."
What's included:
Four core modules, recorded so you can move at your own pace
A live group call with Judy every Monday for all eight weeks
Private community and course library, during the program and after
Lifetime access to the modules and every call recording
Lifetime access to the Inner Blueprint Assessment
Investment: starting at $3,000. Credited toward private work if you move into SH!FT.
This is for you if:
You want to do serious identity work at an accessible entry point
You learn and integrate better inside a peer group of high-capacity people
You're ready to examine the unconscious patterns behind your current results
You're tired of carrying your vision alone
Business partners and co-founders are welcome to join together.
03
The Rewire
8-Week Live Group Intensive + Private Community
For founders and leaders who are tired of doing this alone. You'll learn how your brain built the patterns behind your current ceiling, clear them live with Judy, and practice alongside people who get it.
Enrollment is open.
CLIENT SUCCESS STORY
Anna Bodine, CFP®
Partner, Chief Operating Officer
“When I first read about “unlocking my unconscious blueprint”, I thought “that’s interesting.” I was curious about and interested in exploring – but that was it – just curious and interested.
I never thought in a million years that I would be brought to that level of depth of my unconscious mind…
I learned more about myself in taking the assessment and in that 2 hours than I have in decades of therapy and life coaching.
I’m simply amazed…and humbled.
In full transparency, it was an uncomfortable level of vulnerability for me, but I realized that in order for me to grow in leadership and influence with full confidence and authenticity, I needed to shed some tightly-held armor. It was armor that had become part of my blueprint.
As for the session — I can’t tell you how life-changing it was for me.
And what a dramatic shift it has made in the way I see myself, especially in my personal & professional relationships.”
