Become a Fierce Human.
Unlock & unblock your unconscious mind —
with Judy Tsuei.
A 30-minute complimentary call. You’ll leave knowing exactly what’s in your way,
whether or not we work together.
Master NLP Coach ✦ Leadership Mentor for High Achievers ✦ Dedicated Mother ✦ Author ✦ Podcaster ✦ Personal Branding Agency Founder ✦ Speaker ✦ Expert Listener ✦ Unapologetically Authentic ✦ Surf Siren ✦ Dedicated Mother ✦ Author ✦ Podcaster ✦ Digital Marketer ✦ Yogi ✦ Life Coach ✦ Educator ✦ Professional Listener ✦ Speaker ✦ Businesswoman ✦ Unapologetic Dreamer ✦ Surf Siren ✦ Dedicated Mother ✦ Author ✦ Podcaster ✦ Digital Marketer ✦ Yogi ✦ Life Coach ✦ Educator ✦ Professional Listener ✦ Speaker ✦ Businesswoman ✦ Unapologetic Dreamer ✦ Surf Siren ✦ Dedicated Mother ✦ Author ✦ Podcaster ✦ Digital Marketer ✦ Yogi ✦ Life Coach ✦ Educator ✦ Professional Listener ✦ Speaker ✦ Businesswoman ✦ Unapologetic Dreamer ✦ Surf Siren ✦ Dedicated Mother ✦ Author ✦ Podcaster ✦ Digital Marketer ✦ Yogi ✦ Life Coach ✦ Educator ✦ Professional Listener ✦ Speaker ✦ Businesswoman ✦ Unapologetic Dreamer ✦ Surf Siren ✦
Master NLP Coach ✦ Leadership Mentor for High Achievers ✦ Dedicated Mother ✦ Author ✦ Podcaster ✦ Personal Branding Agency Founder ✦ Speaker ✦ Expert Listener ✦ Unapologetically Authentic ✦ Surf Siren ✦ Dedicated Mother ✦ Author ✦ Podcaster ✦ Digital Marketer ✦ Yogi ✦ Life Coach ✦ Educator ✦ Professional Listener ✦ Speaker ✦ Businesswoman ✦ Unapologetic Dreamer ✦ Surf Siren ✦ Dedicated Mother ✦ Author ✦ Podcaster ✦ Digital Marketer ✦ Yogi ✦ Life Coach ✦ Educator ✦ Professional Listener ✦ Speaker ✦ Businesswoman ✦ Unapologetic Dreamer ✦ Surf Siren ✦ Dedicated Mother ✦ Author ✦ Podcaster ✦ Digital Marketer ✦ Yogi ✦ Life Coach ✦ Educator ✦ Professional Listener ✦ Speaker ✦ Businesswoman ✦ Unapologetic Dreamer ✦ Surf Siren ✦ Dedicated Mother ✦ Author ✦ Podcaster ✦ Digital Marketer ✦ Yogi ✦ Life Coach ✦ Educator ✦ Professional Listener ✦ Speaker ✦ Businesswoman ✦ Unapologetic Dreamer ✦ Surf Siren ✦
Hi, I’m Judy Tsuei!
'Tsuei' like 'sway' (which is perfect since I’m here to help you shift everything).
I’m a certified Neuro Linguistic Programming (NLP) Coach and Trainer, as well as a Master Practitioner of Mental Emotional Release® (MER).
I’m the award-winning coach high performers turn to when nothing else works.
I specialize in elite mindset transformation for visionary leaders, founders, and impact-driven executives ready to uncover and uninstall the unconscious programming silently running your life.
If you’ve done the strategy, the therapy, the journaling, the retreats, yet still feel like something’s stuck or misaligned, you’re not broken! You're just bumping up against unconscious programming you haven’t been able to see…
Until now.
This is the inner edge most people never unlock, the one that creates real clarity, unshakable confidence, meaningful momentum, and finally feeling on purpose rather than just productive.
I’m here to help you decode the unconscious patterns that run your life and then install the ones that actually serve your highest potential.
Ready to meet the most powerful version of you fast?
I’ve helped hundreds of leaders unlock their potential.
Now it's your turn.
Thank you again for our life-affirming, truly inspiring conversation!
— Marietta
One inner shift transformed MY entire world.
— Leihua Griffith, Funding Architect
I just kept thinking how everything you were saying is exactly aligned with where I am and where I am headed, so yay! Thank you for being my guide on this part of the journey!
— Lexi Meyerowitz, Senior Director
I loved how you took the time to speak to each of us every day and how your expressions are sincerely tailored. I felt heard and acknowledged.
— Leigh Ashby, Graphic Designer
For years, asking for real money was hard for me. My office recently quoted a client $2,500. I told them $7,000. I used to be a little thirsty for every case. Now I tell people the truth and let them decide. I've finally hit my stride."
—K, Attorney
I wanted to be sure that I would learn valuable information and tools to move my business forward. And I’m so happy I said YES. I see my bigger vision and understand more fully how truly valuable I am.
— Caitlin, Yoga Therapist, Founder, The Aligned Hygienist
Big shout out to Judy! We had an amazing call last week and she gave me such a wonderful idea to take action on quickly. If you haven’t chatted with her, I’d definitely recommend it.
— Yong Pratt, Founder, Illuminating You Productions
I can attest to this being amazing work!
— Emily Kapit, Top-Ranked Resume Writer, Refresh Your Step
Normally you have to pay like… hundreds of thousands for this level of service.
— J, Partner at a Top 5 Law Firm
How I Help You Shine
You’ve built the career. The business. The reputation.
But deep down, there’s still that nagging feeling:
“Why doesn’t it feel like enough?”
You might be here if...
You've done therapy, coaching, and the books. It didn't stick.
You know exactly what to do. In the moment, you do the old thing anyway.
You're the one everyone calls capable. And you're tired of being her.
Your life looks great on paper. You still want more.
If you're a woman of color or the child of immigrants, there's another layer. You learned to succeed on behalf of everyone who came before you. Saving face kept you safe. It's time to stop monetizing your wounds.
What’s Really Holding You Back Isn’t Logical. It’s Unconscious.
Behind the scenes, your unconscious mind is running the show. It's responsible for over 90% of your decisions, yet it’s often filled with outdated programming, inherited beliefs, and invisible blocks.
That’s where I come in.
I help high performers identify and uninstall the unconscious patterns that therapy, journaling, and strategy sessions rarely touch.
This isn’t cookie-cutter coaching. It’s precision-tuned transformation based on your unique subconscious blueprint — for results that last.
What Sets My Approach Apart?
With over a decade of experience guiding high achievers to redefine success on their own terms, I draw on:
Master-level NLP and Mental Emotional Release®
Ancient Hawaiian healing techniques from 127+ generations
Quantum physics tools to create rapid breakthroughs
You’ll experience transformation that’s:
Faster than traditional therapy
Rooted in science and soul
Designed for the demands of modern leadership
Life-Changing Benefits
Unshakable confidence in who you really are
Deep emotional release that frees you to move forward with ease
Stop overthinking or regretting your decisions
Start leading from your full power
Crystal clear purpose — and a tailored action plan to live it fully
