The Challenge: Jaya Mallik, an experienced DEI leader, found herself at a crossroads. The performative nature of DEI initiatives in her corporate role left her feeling disillusioned. She wanted to start her own business where she could use her skills to make a truly positive impact — yet, she didn’t know where to start.

Jaya experienced a good amount of self-doubt as she considered leaving the corporate world. She knew she needed guidance on branding and business foundations to successfully transition into the arena of independent entrepreneurship. 

The Solution: Jaya sought the coaching expertise of Judy Tsuei. Judy's experience as a successful woman of color entrepreneur resonated with Jaya: “I really admire her for her tenacity and her resilience through the different challenges she's experienced in life and how she continues to just continue to soar upward… she's amazing.”