Too loud. Too much. Too honest. Exactly right.

Black Sheep Rising: A Shameless Guide to Disappointing Your Parents

A Memoir by Judy Tsuei. Coming November 24th.

Be the first to know when it drops, plus early access to launch bonuses!

“Judy Tsuei’s ‘Black Sheep Rising’ is not just a how-to guide to disappoint Asian parents. This heart-warming, gut-wrenching memoir also shows how to break generational trauma, heal families, and set up future generations for success.

I laughed, cried, and snorted as I saw parts of my own Caucasian family reflected in this story. I highly recommend this book for all readers.”

— Kim Orendor, Next Generation Indie Book Awards-winning Author

You were the loud one. The one who asked questions. The one who couldn’t pretend everything was fine at home.

Maybe you got called difficult. Ungrateful. Too much.


Here’s what nobody told you:

The Black Sheep isn’t the broken one.

She’s the one who notices what everyone else agreed not to see

About the Book

Black Sheep Rising: A Shameless Guide to Disappointing Your Parents is the story of a daughter of immigrants who failed out of math, became a writer, moved to the countries her parents fled, and built a life that looked nothing like the plan.


It's funny. It's honest. It's a little shameless.


And it's for anyone who has ever had to choose between saving face and telling the truth.

This book is for you if…

You're the first in your family to do it differently.

You still hear your parents' voice in your head at 40.

You've built something real and still feel like you're behind.

You're raising kids and refuse to pass down what was passed to you.

“You were never the problem. You were the pattern breaker.“

Get on the waitlist…

You’ll get:

  • Launch day notification

  • Early look at the book

  • A launch week surprise!

While you wait:

The book tells the story.

The Rewire is where you do the work.

The patterns that kept you safe as a kid are often the same ones capping your growth now.


The Rewire is my free community for founders, leaders, and cycle breakers ready to name the pattern and change it at the identity level

Inside we explore:

  • what kept you safe

  • what got passed down

  • your black sheep moment

  • and how to update the wiring

No homework. No pressure. Just the work, when you’re ready

About Judy

Judy Tsuei is an author, speaker, and identity coach, and host of the F*ck Saving Face podcast. She's a Goldman Sachs 10,000 Small Businesses Award Winner, a Tory Burch Foundation Fellow, and author of The Little Book of Tibetan Rites and Rituals (Ulysses Press).


Black Sheep Rising: A Shameless Guide to Disappointing Your Parents is her memoir, coming November 24 from W. Brand Publishing.


She's also a proud black sheep.

Too loud. Too much. Too honest. Exactly right.

Black Sheep Rising: A Shameless Guide to Disappointing Your Parents.

Coming November 24.
Get on the list. Join The Rewire. Let's rise together.